Creating an ad for the Super Bowl is, in normal years, a complicated and impressive feat, that when done well, can become a slice of pop culture. But this year amid the pandemic and fight for social justice, the stakes for pulling off a Big Game commercial have certainly been escalated.
Join Ad Age on Feb. 2, when we will bring together innovative brands, agency leaders and some of the top creators to discuss how they navigated the pandemic and prioritized diversity in its creative for the Super Bowl.
Ad Age In-Depth: Super Bowl is free for subscribers. Once registration is confirmed, attendees will be sent details for the livestream. You must be a subscriber to access the livestream.
Not a subscriber? Sign up for as little as $14/month here.
Tuesday, February 2
Watch live 12:00 p.m. - 2:00 p.m. EST from your laptop, phone or other connected device
Looking for laughs in crises
Humor has long been an integral part of Super Bowl commercials. But amid the global pandemic, political upheaval and fight for social justice, brands feel a renewed set of responsibility to make people laugh. Here’s a look at how to entertain on game day, while navigating sensitivities.
The acceleration of augmented and virtual reality
Sponsor session
We are living in a different world to the one we lived in a year ago. In the quest for entertainment during quarantine, we witnessed a rise in social network augmented reality, with 44 million people using it once a month in 2020. Shutterstock CEO Stan Pavlovsky joins Ad Age’s Josh Golden for a discussion on how AR and VR technology is getting people out of the house without them physically leaving their homes.
For more information, please email aaevents@adage.com.
To inquire about available sponsorship opportunities, email aasales@adage.com.